Opinion: Is A321neoLR truly a game changer or just a marketing mist? | AeroTime

Almost 50 years ago, the iconic B747 was born at Boeing’s Everett factory near Seattle, the United States. Know as the “jumbo jet”, the world’s major airplane for long haul flights, reshaping the concept of in-flight comfort and air travel, allowing people to fly further and cheaper. For many years, the B747 was the symbol of commercial aviation and the most recognizable airplane around the world. But as we stepped into a new millennium, things started to change dramatically.

The term ‘game changer’ has become a marketing buzzword of our time and is thrown around so often on corporate literature that it has become so diluted it is often ignored. Take the aviation industry, for example, where technological advances can actually truly deliver a step change in result. The term has been used to describe both the Boeing 787 and Bombardier CSeries, but neither has yet truly delivered on their potential.