Guido is a designer, in love with aviation.
As the Head of Passenger Experience Design for Lufthansa Group, he manages the overall experience design strategy and execution for Lufthansa, SWISS and Austrian Airlines. Prior to his current role at Lufthansa Group, Guido was the Global CCO of the strategic design group Designit, as well as the founder of several design startups. He is an advisory board member as well as a frequent speaker at international events and conferences.